A flower by other name would smell as sweet, the great Bard said. Exactly the same, however, may not hold real for nevada Strip gambling enterprises.

Once slated to be called The Gansevoort currently an off-beat enough name, albeit a recognized hotel brand, for US audiences, at least the tiny boutique hotel casino overhaul being completed after much controversy by Caesars Entertainment on the internet site of the old Bill’s Gamblin’ Hall on prime genuine estate on Flamingo and Las vegas, nevada Boulevard is now to be named The Cromwell.

Certainly easier to spell and pronounce; but significantly similar to naming a house The Puritan, historically talking. In other words, not an extremely association that is vegas-y this rename; not at all.

What is in A name? A Lot, It Turns Out

Let’s back-track and do a little history on this controversial home though. Originally, Caesars brought in Gansevoort mostly an East Coast chi-chi hotel team to manage and brand the casino hotel that is new. But after becoming mired in third-party twice removed controversy when Caesars ended up being trying to partner with Suffolk Downs for the new casino project in Massachusetts, Gansevoort was fallen after being deemed an unsuitable regulatory connection for Caesars (whom ultimately split from the Suffolk Downs project anyway).

Yes, we realize this story has more broken alliances and drama than a day-to-day episode of ‘The Young and the Restless.’

‘Maybe they liked the way that is nice name sounded when it rolls from the tongue,’ noted University of Nevada, Las Vegas associate history teacher Michelle Tusan. The specialist in British studies points out that ‘people put British names on bed sheets to produce them sound more high priced.’

Good point. Certainly the boutique home is being aimed at a hip, rich, young market that wants to be far from the crowd that is madding. Or, at least across the Boulevard from this.

Beyond that, the new hotel title’s associations are both obscure and strange for the Sin City property. After all, one of the two famous Uk Cromwells was a seventeenth century puritan whom wished to eliminate sin from Britain back in the day. He also signed King Charles I’s death warrant, shortly operating the show under the title of ‘Lord Protector’ of England, and rallying against the old Roman Catholic ways.

The name may also come from Cromwell’s predecessor, Thomas Cromwell, 1st Earl of Essex during the time of Henry VIII’s reign: the man who moved England from Roman Catholicism into what is now known as the Anglican Church therefore that he could divorce his cousin’s wife, who he’d married after his sibling passed away, in support of the seductive Anne Boleyn (mother of the future Queen Elizabeth I). It was this Cromwell who when Henry had been denied papal dispensation to divorce Wife #1 Catherine of Aragon took it upon himself to create his own faith via the Church of England to expedite Henry’s desires for a formal divorce from Catherine.

Needless to say, no good deed goes unpunished, and Thomas was sooner or later executed for treason and heresy (sort of a handy catch-phrase that kings used back then to eliminate anybody who was annoying them) whenever Anne of Cleves Henry’s Wife #4 proved to become a less-than-perfect match for the lusty king.

Loveman Evidently Did Not Weigh In

While an argument could generally be made that the name ended up being selected notably capriciously and that casino executives may not fundamentally be the most well-versed in 500-year-old history that is british Caesars CEO Gary Loveman is truly a former Harvard Business School teacher and holds a Ph.D. in Economics from the revered Massachusetts Institute of tech. Okay, possibly teaching ‘Service Management’ for the hospitality industry doesn’t precisely cause you to a historian, however you’d think he might have some clue about the associations that are negative the Cromwell name, nonetheless.

Possibly the naming thought process was merely that it was a short and upscale sounding title for what promises to become a notably pricey property when it starts this Spring with a 40,000-square-foot casino, a 260-seat eatery to which television food show hottie Giada De Laurentis has lent her title, a 65,000-square-foot rooftop nightclub and pool that is being presented by iconic nightclub impresario Victor Drai, and a hip and taking place entry and lounge area.

The $185-million renovation will also encompass 188 Parisian-loft-style suites.

Possibly gun-shy following the Gansevoort issue in which someone quite removed ended up being alleged to possess had mob that is russian Caesars is going it alone now. Even though the casino operator will not discuss how they decided on such a controversial and some would state, odd choice of names, no doubt they wish it’ll pull in those who don’t associate it with anti-monarchist genocidal guideline or blasphemy that is religious.

Since this is Las Vegas, they’re probably pretty safe with that one.

The Cromwell’s not the only new casino hotel anticipated to open this present year. Other projected openings for brand new properties include the SLS Las Vegas, on the site regarding the former Sahara. That 1,600-room property is slated to open this Labor Day weekend.